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Big Blues. The Unmaking of IBM

Carroll, Paul

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WOODSTOCK: Media Studies

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Now as Paul Carroll, the Wall Street Journal's IBM specialist, relates, other names in the computer industry - Apple and Microsoft in particular - lead the way. Big Blues is the inside story of why one of the most successful enterprises in business history no longer performs to expectations.

Softcover. English. Orion. 1993. 373 pp. In fair condition. Book No: 8003

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Big Blues. The Unmaking of IBM

Big Blues. The Unmaking of IBM

WOODSTOCK: Media Studies

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