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The Long Tail: Why The Future Of Business Is Selling Less Of More

Anderson, Chris

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WOODSTOCK: Business

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Softcover. English. Random House. 2007. 244pp.

In good condition.

Examines how, thanks to a drop in the cost of reaching consumers, the marketplace is changing from a one-size-fits-all model to an abundance of variety to appeal to consumers who want more of a choice, and can get it thanks to the commercial viability of distribution, manufacturing, and marketing. Business & Economics

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The Long Tail: Why The Future Of Business Is Selling Less Of More

The Long Tail: Why The Future Of Business Is Selling Less Of More

WOODSTOCK: Business

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