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Africa Rising: How 900 Million African Consumers Offer More Than You Think
Mahajan, VijayUsed
WOODSTOCK: Business
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With more than 900 million consumers, the continent of Africa is one of the worlds fastest growing markets. In Africa Rising, renowned global business consultant Vijay Mahajan reveals this remarkable marketplace as a continent with massive needs and surprising buying power.
Hardcover. English. Pearson Education. 2000. ISBN: 0132339420. 260 pp. Good with dw. Book No: 52740
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