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The Soul Of The New Consumer: Authenticity - What We Buy And Why In The New Economy
Lewis, David & Bridger, DarrenUsed
WOODSTOCK: Business
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The New Consumer's Revolution: Why buzz beats hype - Why cheap is chic - Why brands must be authentic - Why segmentation is dead - Why advertising must reinvent itself - Why New Consumers loathe 'doing the shopping' - Why individuals' Tastespace will triumph in the marketplace.
Softcover. English. Nicholas Brealey Publishing. 2001. ISBN: 9781857882988. 256pp. Good condition in softcover. Book No: 49458
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