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The Medium is the Massage
McLuhan, Marshall & Quentin FioreUsed
WOODSTOCK: Media Studies
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The medium is the message is a phrase coined by the Canadian communication thinker Marshall McLuhan and introduced in his Understanding Media: The Extensions of Man, published in 1964. McLuhan proposes that a communication medium itself, not the messages it carries, should be the primary focus of study.
Softcover. English. Penguin. 1967. 160 pp. In fair/used condition. Book No: 4000048
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