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Belching Out The Devil: Global Adventures With Coca-Cola
Thomas, MarkUsed
WOODSTOCK: Business
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Paperback. English. Ebury Press. 2008. ISBN: 9780091922931. In good condition.
Coca-Cola and its logo are everywhere. In our homes, our workplaces, even our schools. It is a company that sponsors the Olympics, backs US presidents and even re-brands Santa Claus. A truly universal product, it has even been served in space. From Istanbul to Mexico City, Mark travels the globe investigating the stories and people Coca-Cola's iconic advertising campaigns don't stretch to mentioning: Child labourers in the sugar cane fields of El Salvador, a Colombian deliveryman threatened with death by vigilantes simply for joining a trade union, and many other stories. Provocative, funny and stirring, Belching Out the Devil uncovers the truth behind one of the planet's biggest brands.
Coca-Cola and its logo are everywhere. In our homes, our workplaces, even our schools. It is a company that sponsors the Olympics, backs US presidents and even re-brands Santa Claus. A truly universal product, it has even been served in space. From Istanbul to Mexico City, Mark travels the globe investigating the stories and people Coca-Cola's iconic advertising campaigns don't stretch to mentioning: Child labourers in the sugar cane fields of El Salvador, a Colombian deliveryman threatened with death by vigilantes simply for joining a trade union, and many other stories. Provocative, funny and stirring, Belching Out the Devil uncovers the truth behind one of the planet's biggest brands.
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