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A New Brand World: Eight Principles For Achieving Brand Leadership In The 21st Century

Bedbury, Scott

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WOODSTOCK: Business

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Hardback. English. Viking Press. 2002. In good condition.

A guide to brand-building profiles the success of Nike and Starbucks to reveal their strategies and how to apply them for significant growth for any size business, analyzing why certain brands have succeeded or failed. 35,000 first printing.

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A New Brand World: Eight Principles For Achieving Brand Leadership In The 21st Century

A New Brand World: Eight Principles For Achieving Brand Leadership In The 21st Century

WOODSTOCK: Business

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