Serious Creativity

Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book 'Lateral Thinking'.

Softcover. English. Harper Collins. 1996. ISBN: 0006379583. 338 pp. Fair. Book No: 62793