Copywriting (Teach Yourself)

Fully revised for today's practical copywriting requirements, Teach Yourself Copywriting reveals some of advertising's greatest creative secrets. From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including: - the internet - radio and TV - business-to-business - public relations - recruitment - charities Throughout the book you'll find quick tips summarizing what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further.

Softcover. English. Teach Yourself Books. 2003. ISBN: 9780340867280. 336 pp. Fair/good. Book No: 61802