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The World's Best Known Marketing Secret
Misner, Ivan R.Used
OBZ: Business
1 Item
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Ivan R. Misner shows how to build a dynamic, thriving business using the oldest and most effective marketing strategy ever devised--word-of-mouth advertising. Misner presents a proven model for developing your own W-O-M marketing plan, revealing key techniques for turning positive word-of-mouth into hot sales.
Softcover. English. Bard Press. 1999. ISBN: 9781885167378. 256 pp. Fair/good. Book No: 57203
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