Marketing Metaphoria

Marketing Metaphoria undresses the mind of the consumer to reveal the powerful, unconscious viewing lenses that shape what people think, hear, say, and do. These lenses are called 'deep metaphors' and they populate the unconscious mind. Understanding how people use deep metaphors will help you develop new products, launch innovations, enhance purchase and consumption experiences, create engaging communications, and much more.

Hardcover. English. Harvard Business School Press. 2008. ISBN: 9781422121153. 256 pp. Good condition in hardcover with dw. Book No: 51815