Free Prize Inside: The Next Big Marketing Idea

In his new book, Seth Godin shows how you can make your customers feel that way again. Here's a step-by-step way to get your organization to do something remarkable: quickly, cheaply and reliably. You don't need an MBA or a huge budget. All you need is a strategy for finding great ideas and convincing others to help you make them happen.

Softcover. English. Penguin. 2006. ISBN: 9780141019710. 256pp. Good condition in softcover. Book No: 50234