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Big portions and big profits: how America became the land of the fat - and we're going the same way . . . The USA is now the most overweight country on the planet (apart from a few South Seas Islanders), with Britain catching up fast and rates of obesity continuing to explode. Fat Land reveals why it happened, how cheap imports of fat and sugar made junk food and fizzy drinks out staple diet; how ruthless marketing by big business ensures portion sizes (and waistlines) keep on growing; and how every aspect of American life - from TV dinners to advertising in schools, from 'baggy fit' clothes to wonder diets that don't work - is contributing to the supersizing of the world. Softcover. English. Penguin. 2004. ISBN: 9780141015408. 256pp. Good condition in softcover. Book No: 49095