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Marketing Through Mud and Dust: Marketing to Black South Africans
Kuzwayo, MuziUsed
OBZ: South African Business
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In this insightful commentary on the black market in South Africa, Kuzwayo elaborates on how to go about reaching the black buyer through effective marketing and sensitive advertising. It points out some of the pitfalls into which so-called white agencies fall.
Softcover. English. Ink Inc. 2000. 141pp. In good condition.
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