When Music Is Your Business

A Step-by-step Guide Explaining the South African Music Business to Recording Artists. Do you want to earn money with your music? The first step would be to realise that music and business go hand in hand. Many musicians dont pay enough attention to the business aspect of their careers, and end up broke and disillusioned by the industry. This book will help you understand the back end of the industry, and will give you the tools to become an effective music business owner. Topics covered: The future of music. How to plan for the long term - the business plan. Record deals, independent recordings and distribution options. Basic budgeting: income streams and possible expenses. Different royalty types: artists, mechanicals, performance and broadcasting, as well as needle time. The role of producers, A&R managers and publishers. The glass master, repertoire, copyright licenses, radio play, CCLI, SAMRO, NORM, and digital download explained. The marketing plan, dealing with media, and how to optimise social media usage. A thorough explanation of SAMRO membership. The importance of a publisher and an explanation of a Deed of Assignment. All of this and more in a practical step-by-step guide, including example forms, active website links and contact details. This book is a must for any artist for whom making music is more than just a hobby.

Softcover. English. Mart-Marie Schoeman. 2012. ISBN: 9780620529426. 90 pp. Fair/good. Book No: 2505536